Hegarty on advertising : turning intelligence into magic
Hegarty, John, 1944-2011
Books
This book contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands.
Main title:
Hegarty on advertising : turning intelligence into magic / John Hegarty.
Author:
Imprint:
London : Thames & Hudson, 2011.
Collation:
224 p. : ill. (chiefly col.), ports. ; 24 cm.
Notes:
Includes index.
ISBN:
9780500515563 (hbk)
Dewey class:
659.1659.1
Language:
English
BRN:
1052825