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Thumbnail for What's your type? : the strange history of Myers-Briggs and the birth of personality testing

What's your type? : the strange history of Myers-Briggs and the birth of personality testing

Emre, Merve2018
Books, Manuscripts
An unprecedented history of the personality test conceived a century ago by a mother and her daughter - fiction writers with no formal training in psychology - and how it insinuated itself into our boardrooms, classrooms, and beyond. The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language - of extraversion vs. introversion, thinking vs. feeling - has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success - no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our Internet, our lives?
Author:
Emre, Merve, author
Imprint:
London : William Collins, 2018.
Collation:
xxii, 307 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780008201371 (hbk. :)
Dewey class:
155.283155.264155.264 EMR
Language:
English
BRN:
1285599
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