What's your type? : the strange history of Myers-Briggs and the birth of personality testing
Emre, Merve2018
Books, Manuscripts
An unprecedented history of the personality test conceived a century ago by a mother and her daughter - fiction writers with no formal training in psychology - and how it insinuated itself into our boardrooms, classrooms, and beyond. The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language - of extraversion vs. introversion, thinking vs. feeling - has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success - no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our Internet, our lives?
Emre, Merve, author
London : William Collins, 2018.
xxii, 307 pages : illustrations (black and white) ; 24 cm
Includes bibliographical references and index.
9780008201371 (hbk. :)
155.283155.264155.264 EMR
English
1285599