Commmonsense direct marketing
Bird, Drayton2000
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With Commonsense Direct Marketing, Drayton Bird offers a practical yet entertaining guide to the intracacies of the subject. The book contains numerous international case studies showing how companies have implemented the author's ideas.
Main title:
Commmonsense direct marketing / Drayton Bird.
Author:
Edition:
4th ed.
Imprint:
London : Kogan Page, 2000.
Collation:
viii, 386p. : ill., facsims. ; 25 cm.
Notes:
Previous ed.: 1993.Includes index.
ISBN:
9780749431211 (pbk)
Dewey class:
658.84658.84
Local class:
658.84
Language:
English
BRN:
1305634