The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly
Scott, David Meerman2007
Books
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Main title:
Author:
Imprint:
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2007.
Collation:
240 p.
Notes:
Includes index.
ISBN:
9780470113455 (hbk)
Dewey class:
658.872
Local class:
658.872
Language:
English
BRN:
1564329