Contagious : why things catch on
Berger, Jonah2013
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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on.
Main title:
Contagious : why things catch on / Jonah Berger.
Author:
Berger, Jonah, author
Imprint:
London : Simon & Schuster, 2013.
Collation:
viii, 244 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781471111693 (pbk. :)
Dewey class:
658.8342659.133
Language:
English
BRN:
165814