Six billion shoppers : the companies winning the global e-commerce boom
Erisman, Porter2017
Books
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first 20 years of e-commerce's growth was set in developed markets, the story of the next 20 years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. This book takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike.
Main title:
Six billion shoppers : the companies winning the global e-commerce boom / Porter Erisman.
Author:
Erisman, Porter, author
Imprint:
London : Macmillan, 2017.
Collation:
241 pages ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781509874743 (pbk. :)
Dewey class:
381.142091381.142091724381.142 ERI
Language:
English
BRN:
1863078