Principles of marketing
Kotler, Philip2018
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Main title:
Author:
Kotler, Philip, authorArmstrong, Gary (Gary M.), authorOpresnik, Marc O. (Marc Oliver), 1969-, author
Edition:
17e. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.Global edition.
Imprint:
Harlow, England : Pearson, [2018]©2018
Collation:
734 pages : illustrations (colour) ; 28 cm
Notes:
Previous edition: 2016.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292220178 (pbk. :)
Dewey class:
658.8
Language:
English
Subject:
BRN:
1918897