Principles of marketing
Brassington, Frances2003
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This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.
Main title:
Principles of marketing / Frances Brassington, Stephen Pettitt.
Edition:
3rd ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2003.
Collation:
xxiv, 1136 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: London: Financial Times Management, 2000.Includes bibliographical references and index.
ISBN:
9780273657910 (pbk)
Dewey class:
658.8
Local class:
658.8
Language:
English
Subject:
BRN:
1926622