Marketing management
2009
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The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners.
Main title:
Marketing management / Philip Kotler ... [et al.].
Author:
Edition:
[European ed.].
Imprint:
Harlow : Pearson Prentice Hall, 2009.
Collation:
xxxviii, 889 p. : col. ill. ; 29 cm.
Series title:
Notes:
Includes bibliographical references and index.
ISBN:
9780273718567 (hbk)
Dewey class:
658.802658.8
Language:
English
Subject:
BRN:
1956123