Digital marketing : strategies for online success
Parkin, Godfrey2009
Books
The force of the Internet and the power of online consumers have dramatically altered the face of today's business world. This text clarifies the complex subject of e-commerce, presenting a simple 8-step strategy for success in Internet marketing.
Main title:
Digital marketing : strategies for online success / Godfrey Parkin.
Author:
Imprint:
London : New Holland, 2009.
Collation:
272 p. : ill. ; 20 cm.
Notes:
Includes index.
ISBN:
9781847734877 (pbk)
Dewey class:
658.872
Language:
English
BRN:
196969