Made to stick : why some ideas take hold and others come unstuck
Heath, Chip2007
Books
This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.
Main title:
Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath.
Author:
Imprint:
London : Random House, 2007.
Collation:
291 p. ; 23 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781905211579 (hbk)
Dewey class:
302.2
Local class:
302.2
Language:
English
BRN:
1978438