Breakthrough marketing plans : how to stop wasting time and start driving growth
Calkins, Tim2008
Books
In an age of increasing amounts of data, marketing tactics and competitive pressure, the author shows how to create simpler and more powerful marketing plans.
Main title:
Author:
Imprint:
Basingstoke : Palgrave Macmillan, 2008.
Collation:
208 p. ; 23 cm.
ISBN:
9780230607576 (pbk)
Dewey class:
658.802
Local class:
658.802
Language:
English
BRN:
2067880