Essentials of marketing
Lancaster, Geoffrey A.2002
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Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
Main title:
Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford.
Edition:
4th ed.
Imprint:
London : McGraw-Hill, c2002.
Collation:
xi, 549p. : ill., map ; 25 cm.
Notes:
Previous ed.: 1998.Includes bibliographical references and index.
ISBN:
9780077098605 (pbk)
Dewey class:
658.8658.8
Local class:
658.8
Language:
English
Subject:
BRN:
2074661