New product development for dummies
Karol, Robin2007
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Offering small business entrepreneurs a reference guide for developing, launching and successfully marketing new products through multiple sales and marketing channels, this book demonstrates how to anticipate the needs of the market, generate ideas, launch the product and expand into global markets.
Main title:
New product development for dummies / Robin Karol and Beatrice Nelson.
Author:
Imprint:
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2007.
Collation:
384 p. ; 24 cm.
ISBN:
9780470117705 (pbk)
Dewey class:
658.575
Local class:
658.575
Language:
English
Subject:
BRN:
2085853
Find it!
Total copies: 1