Marketing : a guide to the fundamentals
Forsyth, Patrick2009
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Even though organisations have become increasingly marketing-focussed in their approach, marketing is one of the most misunderstood areas of business. This guide clarifies exactly what it is and how it works, and reviews and explains the techniques involved.
Main title:
Marketing : a guide to the fundamentals / Patrick Forsyth.
Author:
Imprint:
London : Profile, c2009.
Collation:
230 p. : ill. ; 22 cm.
Notes:
Published in association with The Economist.Includes index.
ISBN:
9781846681936 (pbk)
Dewey class:
658.8658.8
Local class:
658.8
Language:
English
Added title:
Subject:
BRN:
2097480