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Effective marketing

Hingston, Peter2001
Books
The titles in this series cover the key aspects of starting and running your own business. Each book includes authoritative but easy-to-read text, together with at-a-glance tip boxes, real life case studies, questionnaires and checklists.
Main title:
Effective marketing / Peter Hingston.
Imprint:
London : Dorling Kindersley, 2001.
Collation:
192p. : ill. (chiefly col.), col. ports. ; 22 cm.
Notes:
Includes bibliographical references (p. 187) and index.
ISBN:
9780751314120 (hbk)
Dewey class:
658.8
Local class:
658.8
Language:
English
BRN:
2126
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