The hero and the outlaw : harnessing the power of archetypes to create a winning brand
Mark, Margaret2001
Books
The meaning of a brand is its most precious and irreplaceable asset. This text shows how branding works, how to manage it, and how to use branding strategically. Case studies of some of the world's most successful brands are used in illustration.
Main title:
The hero and the outlaw : harnessing the power of archetypes to create a winning brand / Margaret Mark and Carol S. Pearson.
Author:
Imprint:
New York ; London : McGraw-Hill, 2001.
Collation:
256p. ; 23 cm.
ISBN:
9780071364157 (hbk)
Dewey class:
658.827
Local class:
658.827
Language:
English
BRN:
2185802