Principles of marketing : a value-based approach
2013
Books
This is an engaging, introductory textbook designed to help students understand the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
Main title:
Principles of marketing : a value-based approach / edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo.
Imprint:
Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Collation:
xxvii, 400 pages : illustrations (colour) ; 25 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780230392700 (pbk)
Dewey class:
658.8658.8 PRI
Language:
English
Subject:
BRN:
2200861