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Hegarty on advertising : turning intelligence into magic

Hegarty, John, 1944-2011
Books
This book contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands.
Imprint:
London : Thames & Hudson, 2011.
Collation:
224 p. : ill. (chiefly col.), ports. ; 24 cm.
Notes:
Includes index.
ISBN:
9780500515563 (hbk)
Language:
English
BRN:
2650443
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