Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.2005
Books
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
Main title:
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Alan Wilson.
Imprint:
Maidenhead : McGraw-Hill Education, 2005.
Collation:
576 p.
Notes:
Includes bibliographical references and index.
ISBN:
9780077107956 (pbk)
Dewey class:
658.8
Local class:
658.8
Language:
English
BRN:
282797