Social Media Commerce For Dummies [electronic resource]
Collier, Marsha2012
eBook
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Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. -- Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities -- This step-by-step guide explains social media commerce and shows what you can accomplish -- Helps you determine the sites where your business should have a presence -- Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks -- Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Main title:
Social Media Commerce For Dummies [electronic resource] / Marsha Collier
Author:
Collier, Marsha, Author
Imprint:
[Place of publication not identified] : Wiley, 2012
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
Marsha Collier is an expert on social media topics as well as the world's bestselling author on eBay. She has written multiple editions of eBay For Dummies and Starting an eBay Business For Dummies, and she is much in demand as a speaker and trainer, appearing at many events each year.
ISBN:
9781118461501
Language:
English
Subject:
BRN:
2906982
Electronic access: