Thank you for arguing : what Aristotle, Eminem and Homer Simpson can teach us about the art of persuasion
Heinrichs, Jay2008
Books
Rhetoric is the essential skill. We live our lives surrounded by persuasion: by posters, Coca Cola labels, politicians' press releases, cartoons and pop songs. Using all kinds of contemporary examples to illustrate classical rhetorical strategies, Jay Heinrichs opens our eyes to this hidden world.
Main title:
Author:
Imprint:
London : Allen Lane, 2008.
Collation:
[xi], 316 p. ; 24 cm.
Notes:
Originally published: New York: Three Rivers, 2007.Includes bibliographical references and index.
ISBN:
9781846140419 (pbk)
Dewey class:
303.342
Local class:
303.342
Language:
English
BRN:
303114