Competitive advantage : creating and sustaining superior performance
Porter, Michael E., 1947-2004
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In 'Competitive Advantage', Michael E. Porter shows managers how to evaluate their company's competitive position and, further, how to implement specific steps to improve it.
Main title:
Competitive advantage : creating and sustaining superior performance / Michael E. Porter.
Author:
Edition:
New ed.
Imprint:
New York ; London : Free, 2004.
Collation:
xxiv, 557 p. : ill. ; 24 cm.
Notes:
This ed. originally published: 1998.Includes bibliographical references (p. 537-540) and index.
ISBN:
9780743260879 (pbk)
Dewey class:
658.401658.401
Language:
English
BRN:
317875
Find it!
Total copies: 1