Exploring corporate strategy : text and cases
Johnson, Gerry1993
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The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from international and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. An ELBS/LPBB edition is available.
Main title:
Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes.
Author:
Edition:
3rd ed.
Imprint:
New York ; London : Prentice Hall, 1993.
Collation:
xxiv,733p.
Notes:
Previous ed. [i.e. 1st]: 1989.
ISBN:
9780132974417 (pbk)
Dewey class:
658.4012658.4012
Local class:
658.4012
Language:
English
Subject:
BRN:
377169