The gamification revolution : how leaders leverage game mechanics to crush the competition
Zichermann, Gabe, 1974-2013
Books
'The Gamification Revolution' explains how to 'gamify' any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible.
Main title:
The gamification revolution : how leaders leverage game mechanics to crush the competition / Gabe Zichermann, Joselin Linder.
Imprint:
New York : McGraw-Hill Education, [2013]©2013
Collation:
xviii, 235 pages : illustrations (black and white) ; 24 cm
Notes:
Includes index.
ISBN:
9780071808316 (hbk)
Dewey class:
658.4012
Language:
English
Subject:
BRN:
41975