Brand spirit : how cause related marketing builds brands
Pringle, Hamish2001
Books
Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.
Main title:
Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
Imprint:
Chichester : Wiley, 2001.
Collation:
xxiii, 281p. : ill., facsims., port. ; 23 cm.
Notes:
Originally published: 1999.Includes index.
ISBN:
9780471499442 (pbk)
Dewey class:
658.827
Local class:
658.827
Language:
English
BRN:
70155