Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers
Michaelson, Gerald A.2003
Books, Manuscripts
Originally conceived in 500BC, Sun Tzu's 'The Art of War' contained 11 strategies that were essential to a warrior's success on the battlefield. Thousands of years later, these same strategies cab be used successfully by business people as they seek to defeat the competition in the marketplace.
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson.
New York ; London : McGraw-Hill, 2003.
200 p. ; 23 cm.
9780071427319 (pbk)
658.8658.8001
658.8001
English
70685