Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers
Michaelson, Gerald A.2003
Books
Originally conceived in 500BC, Sun Tzu's 'The Art of War' contained 11 strategies that were essential to a warrior's success on the battlefield. Thousands of years later, these same strategies cab be used successfully by business people as they seek to defeat the competition in the marketplace.
Main title:
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson.
Imprint:
New York ; London : McGraw-Hill, 2003.
Collation:
200 p. ; 23 cm.
ISBN:
9780071427319 (pbk)
Dewey class:
658.8658.8001
Local class:
658.8001
Language:
English
BRN:
70685