The loyalty leap : turning customer information into customer intimacy
Pearson, Bryan2012
Books
This is a definitive guide that shows how responsibility using customer data can build unwavering customer loyalty. In addition to speaking about loyalty, Pearson is uniquely positioned to explain how privacy works into this equation and marketing works without compromising customer privacy.
Main title:
Author:
Imprint:
New York : Portfolio Penguin, 2012.
Collation:
viii, 263 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781591844914 (hbk)
Dewey class:
658.8343
Language:
English
Subject:
BRN:
752077