Call of the mall : how we shop
Underhill, Paco2004
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Every weekend millions of us go for some 'retail therapy'. Malls are big business - Bluewater, Newcastle's Metro Centre, the Trafford Centre in Manchester. This text tells how retailers and marketing men are developing ever more sophisticated ways to keep the tills ringing.
Main title:
Call of the mall : how we shop / Paco Underhill.
Author:
Imprint:
London : Profile, 2004.
Collation:
227 p. ; 24 cm.
Notes:
Includes index.
ISBN:
9781861974426 (pbk)
Dewey class:
658.8342381.11
Local class:
381.11
Language:
English
BRN:
756322