Introduction to marketing : theory and practice
Palmer, Adrian2009
Books, Manuscripts
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Introduction to marketing : theory and practice / Adrian Palmer.
2nd ed.
Oxford : Oxford University Press, 2009.
550 p. : ill. ; 25 cm.
This ed. originally published: 2004.Includes bibliographical references and index.
9780199557448 (pbk)
658.8658.8
658.8
English
765361