Skip to main content
Thumbnail for Introduction to marketing : theory and practice

Introduction to marketing : theory and practice

Palmer, Adrian2009
Books, Manuscripts
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Edition:
2nd ed.
Imprint:
Oxford : Oxford University Press, 2009.
Collation:
550 p. : ill. ; 25 cm.
Notes:
This ed. originally published: 2004.Includes bibliographical references and index.
ISBN:
9780199557448 (pbk)
Dewey class:
658.8658.8
Local class:
658.8
Language:
English
BRN:
765361
View my active saved list
0 items in my active saved list