Web marketing all-in-one for dummies
2009
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Offering how-to information on a variety of topics that the modern marketer needs to know, this text covers building an online presence, e-mail marketing, blogging and podcasting, social media marketing, online advertising and pay-per-click, mobile marketing, search engine optimisation, and Web analytics.
Main title:
Web marketing all-in-one for dummies / by John Arnold ... [et al.].
Author:
Imprint:
Hoboken, N.J. : Wiley, c2009.
Collation:
xxxiv, 893 p. : ill. ; 24 cm.
Notes:
Includes index.
ISBN:
9780470413982 (pbk)
Dewey class:
658.872
Local class:
658.872
Language:
English
BRN:
794156