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Smart marketing

Mariotti, John L., 1941-2004
Books
These books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career.
Main title:
Smart marketing / John Mariotti.
Imprint:
Chichester : Capstone, 2004.
Collation:
ix, 309 p. ; 21 cm.
Series title:
Notes:
Originally published: 2000.Includes bibliographical references (p. 297-300) and index.
ISBN:
9781841125855 (pbk)
Local class:
658.8
Language:
English
BRN:
799038
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