The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. (John Walker)2010
Books
Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
Main title:
Author:
Edition:
3rd ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2010.
Collation:
xviii, 315 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2006.Includes bibliographical references and index.
ISBN:
9780273732792 (pbk)
Dewey class:
658.022658.022WOR 658.022
Local class:
658.022 MUL
Language:
English
BRN:
826300